Vurger installs self-service kiosk and sees 160% increase in average spend

Vurger is a Quick Service Restaurant (QSR) that was opened in 2016. It started as a small market stall at festivals and then expanded to a permanent space in Shoreditch in 2018. Six months later, they opened a branch in Canary Wharf. They’ve now got a third branch in Brighton, which opened last July.

Vurger isn’t like other restaurants. At this eatery, you can consume delicious food without any guilt. Everything on offer is 100% Vegan, with a promise that it’s ethically sourced and produced. All the packaging is compostable, so absolutely nothing goes to landfill, and they invest time into local causes to make a difference to their community. The brand is also 100% cashless. Vurger wanted to streamline their processes with iPads to reduce paper waste. We spoke with Jimmy Maser, Account Assistant at Vurger, about how they use Bouncepads in their kitchen and as self-service kiosks to help maintain environmentally focused.

How are you using your Bouncepads?

We’re using a Static 60 as a self-service kiosk for Point of Sale (POS). This allows customers to come up and order on their own accord. We’ve had a great turn out with this self-service kiosk. I was looking at the transaction value of people ordering off a person, compared to from a self-service kiosk. When they order off a kiosk, they spend 160% more than they do when they are ordering from a person. So, the transaction value is quite a bit higher from using the Bouncepad Static 60.

"When they order off a kiosk, they spend 160% more than they do when they are ordering from a person. So, the transaction value is quite a bit higher from using the Bouncepad Static 60."

“The Bouncepad offers many benefits. Customers don’t always know what they want or need, and it can take a bit of time serving these customers which tends to result in a queue. With the Bouncepad, customers can take their time to browse and read details about size and design. This then allows us to focus our attention on other customers and keep things moving.”

I think it’s linked to the same reason transaction value for ordering a takeaway is bigger than ordering from someone in a restaurant. People feel freer with what they are ordering when it’s not face-to-face. When people are queuing behind you, you feel pressure to get your order done, whereas when you can scroll through an app, you’re more likely to take your time and add more.

We only have the Static 60 kiosk in Canary Wharf at the moment. However, we are using the Bouncepad Wallmount products in the kitchens in all of our branches. These display the orders to our employees preparing the food. This gives our staff a lot more freedom and also means we don’t have to print off paper tickets which is important as an environmentally focused brand.

Why did you choose Bouncepad?

When we first ordered the Static 60, we ordered two other stands to compare them. The Bouncepad was easily the sturdiest, it has discrete cable management, and it was the best looking of the three cases. So, it’s a combination of those three things that led us to going with the Static 60.

What was your priority when looking for the perfect iPad kiosk?

It was a combination of design and a specific type of security. Design was important to us because we wanted something that looked nice and wasn’t too mechanical in appearance. They’ve worked hard to make everything else in the space looks smooth and streamlined so we needed the iPad kiosk to fit in. I also love that you can leave the iPads in the case. Our previous iPad stands weren’t very secure and we had to take the iPads out at the end of every day and store them elsewhere.

Are there any features of the Static 60 that you feel are particularly suited to POS?

It’s great that you can customise it. We’ve got the Tilt add-on which makes a huge difference to the comfort of using it. If someone is a bit taller, they can just tilt it upwards to see the screen better which is great when you’ve got lots of different people using it.