Upgrading technology and changing processes can be daunting, but incorporating tablets into your business is simpler than you think. Concerns around cost and staff training pale in comparison to the competitive edge on offer.
Guests can browse the menu, take their time to decide what they want, and can add any item at their convenience, without check-ins from staff.
By adding suggestive selling (such as recommendation for a beverage or appetisers), guests are more likely to be tempted by impulse items, increasing their total order amount.
Self-service doesn’t mean replacing staff, it simply helps them provide better customer service. Being more available to guests and reducing the time it takes to bring food out or clear away tables, make for a pleasant experience.
Tablets allow the showcasing of new menu items, promotions and special events. Additionally, restaurants can tie the customer experience with the tablet directly to their customer loyalty program and ask for feedbacks through customer surveys.
Tablets for transactions:
Tablets can provide a seamless payment process when used as a POS (Point of Sale). Guests don’t need to wait for staff to bring their bill and take their payment. They can easily self-checkout by using the card reader on the tablet.
Image courtesy of Wokit
The benefits of implementing tablets in your restaurant
– Improved customer experience and satisfaction.
– Increased revenue by improving the number of orders placed, increased turnaround on tables and upsell opportunities.
– Improved order accuracy: customers can customise their own orders and can review it, which cuts down on errors.
– Faster service: with orders sent directly to the kitchen, guests no longer need to wait to place an order and staff can serve the food quicker.
Image courtesy of The Mercury News (Doug Duran/Bay Area News Group)